aug 21 in post adolescence

this is not some tag line from an ads campaign. it's about how one sees him or herself. 

i believe in the very beginning there's no genre, no category, no type, no division, no segment, no model. everything is the way it is.

no need to define it.

then we try to group them. we think we are smart enough to find the common characters in a mass. we think we can re produce the desirable result. we think...then we don't think anymore. we follow.

we draw a line and we are happy to stay in the line because we can't go wrong. because we think, that's how it should be.

so the time goes by, we see the groups, definitions, pattens. we don't see the nature of an object anymore.  

this is sad, we narrow down the achievement and opportunity within a certain area. in other word, even if we are "success", we are only successful in a limited area.

this might sound tacky and cheesy but i think maybe i know why some told us to think big, think out side the box.  if only we can realize there's no spoon then we can fly the elevator. 

this is a lesson i learn from those colleagues who still think they work for a trading house that only buy and sell products, having zero marketing initiative because following supplier's strategy is what a distributer should do.